Channel Islands Surfboards is the most notable surfboard designer and manufacturer on the planet. We (SLTWTR) were given the opportunity to improve their online brand presence by creating an amazing website design that would shape the future for surfboard websites, just as CI does with their surfboards. We created a site that gives the user an abundance of information on each board, completely eliminating the need for an in-person purchase from a brick and mortar store. The result: a simple, clean, descriptive, and user-friendly website that surpasses the in store experience.
concepting, art direction, design