Iron & Resin is a Southern California based lifestyle brand whose product offering is a collection of hand-crafted goods for water and land. Naturally, we were thrilled when their marketing leadership engaged us to partner in the creation of a new digital communication platform to support direct-to-consumer ecommerce sales and a toolkit for publishing collectino and campaign content. We put our minds together in collaboratino with the client and hit the road. Early on in the project we identified a primary brand driver for Iron & Resin is storytelling. Their success in the social media space informed their ability to successfully engage their consumer with visual content. Storytelling became a priority and bridging the gap into product story emerge as the branding challenge behind the project.
concepting, art direction, design