Located in Santa Barbara's trendy sub-culture of artisan shops, art galleries, hip eateries, award-winning microbreweries, and craft distilleries; Seven Bar and Kitchen commissioned us (SLTWTR) to create a complete brand to support their amazing space. With homegrown american faire being the base of inspiration, we delivered a complete concept for the brand, including the complete design and production of corporate collateral, menus and bill holders, glassware, bar material, and signage - all made in the USA.
art direction, brand identity, collateral, custom signage
Channel Islands Surfboards is the most notable surfboard designer and manufacturer on the planet. We (SLTWTR) were given the opportunity to improve their online brand presence by creating an amazing website design that would shape the future for surfboard websites, just as CI does with their surfboards. We created a site that gives the user an abundance of information on each board, completely eliminating the need for an in-person purchase from a brick and mortar store. The result: a simple, clean, descriptive, and user-friendly website that surpasses the in store experience.
concepting, art direction, design
Established in 1964, SeaVees is the original way to go casual. Each of these 60's inspired shoes have their own unique story. Seavees hired us to expand their single product page into a design forward experience that encourages the user to engage with the story that inspired each shoe. We created a page layout that focuses on the product and its story by utilizing large product imagery, image carousels and media collages that draw your eye down the page. The “add to cart” button comes with on scroll to allow the user to purchase the shoe from any point on the page.
Anacapa is all about leaving the world better than they found it. Whether it’s through hospitality, custom residential or urban mixed-use projects, they do a damn good job at it, all while maximizing the use of sustainable resources. With a beautiful portfolio of projects to draw inspiration from, I was able to create a new identity for them that reflects the work they do for the community.
brand identity, collateral design, squarespace managed website design
Katin is California's original surf brand, making the first ever surf boardshorts. Today they continue their legacy of being a leader in the surf industry by selling high-quality, durable goods, and lifestyle apparel. I was fortunate to have the opportunity to design graphics for their 2010 and 2011 seasons. A few of these designs became best sellers of the season.
illustration, hand lettering, graphic design
Iron & Resin is a Southern California based lifestyle brand whose product offering is a collection of hand-crafted goods for water and land. Naturally, we were thrilled when their marketing leadership engaged us to partner in the creation of a new digital communication platform to support direct-to-consumer ecommerce sales and a toolkit for publishing collectino and campaign content. We put our minds together in collaboratino with the client and hit the road. Early on in the project we identified a primary brand driver for Iron & Resin is storytelling. Their success in the social media space informed their ability to successfully engage their consumer with visual content. Storytelling became a priority and bridging the gap into product story emerge as the branding challenge behind the project.
concepting, art direction, design
A blossoming New York Brand, Singlefin Originals commissioned me to create a full brand identity as well as all the artwork for their first season of goods in 2012.
art direction, brand identity, illustration, hand lettering
As a partner of SLTWTR Creative Agency I had the privilege of building the brand from the ground up. Our first office space was located in The Funk Zone; a unique arts, business, and industrial district that resides along the beach in downtown Santa Barbara. The space we moved into was previously Santa Barbara’s Dive Center, known as the “Divers Den”. We felt it was appropriate to adopt the dive center’s history as the main inspiration behind the name and branding of SLTWTR.
logo, branding collateral, website design, signage, creative direction for office design, mural artwork
Office design by Anacapa Architecture
Expedition Broker is a travel partner that offers unique experiences in adventure travel. Heli-skiing on Denali, surfing in Alaska, fly fishing by floatplane; Expedition Broker handles all the logistics to take you there. They were approaching a limit to their reach, and we were tasked with increasing their brand position and user engagement. With a new brand identity and a visually captivating website, it's extremely difficult to not book a trip when visiting the site. See for yourself.
art direction, brand identity, website design
Sundance Beach is a surf lifestyle company that has been in business for over 20 years. With numerous transformations since it's beginnings and a few lingering challenges, they were ready for some fresh eyes to help develop the brand. We (SLTWTR) were hired to give Sundance Beach a completely fresh public appearance. The result was a clean, authentic design, accompanied by an ongoing collection of beautiful imagery.
brand identity, print advertising, apparel design, interior design
Brave & Maiden Estate is one of the more recent wineries to emerge in the Santa Ynez Valley, growing premium quality grapes for regional winemakers and its own label. We (SLTWTR) were given the task to create a style guide and website design that would support this premium quality product.
brand identity, website design
The French Press is undoubtedly the best spot to grab a cup of coffee in Santa Barbara County...and beyond. With an already huge following and extremely successful operation, we (SLTWTR) were commissioned to create a website that would be unique, fun and magical, like their brand. So we did just that.
website design, hand lettering
A collection of oil paintings featuring musical legends from the past.
Being proud residents of the exploding Santa Barbara Funk Zone community we (SLTWTR) felt obligated to create an original piece of content to help fuel the fire of the up and coming area. This short film features some of our favorite spots in the neighborhood and sums up the wonderful experience one may have when visiting the area.
Filmed and edited by J North Productions
The Ratopia Charity Fund was established in August of 2005 after a surfer (Denny Bales) was diagnosed with Hodgkin's Lymphoma. The Ratopia Charity Fund's initial goals were to support Denny, increase community awareness of Leukemia and Lymphoma and to raise funds for the Leukemia & Lymphoma Society (LLS). I have been gifted the opportunity to create all the apparel and collateral design for this annual event. This project has raised over $100,000 for the LLS and it's been a pleasure being able to contribute.
art direction, apparel and collateral design