Established in 1964, SeaVees is the original way to go casual. Each of these 60's inspired shoes have their own unique story. Seavees hired us to expand their single product page into a design forward experience that encourages the user to engage with the story that inspired each shoe. We created a page layout that focuses on the product and its story by utilizing large product imagery, image carousels and media collages that draw your eye down the page. The “add to cart” button comes with on scroll to allow the user to purchase the shoe from any point on the page.